Efor has been established in Beyoglu in the year of 1977 and has been pioneering the men’s ready to wear sector ever since. According to their stable marketing strategy, in 1980 EFOR has opened up their first retail store in Aksaray , their headquarters in Osmanbey. Parallel with the growing aims and rising demand, EFOR has moved to their present headquarters to Okmeydani in 2010. Being a fast,
consistent and stable company, EFOR has acquired a vision of serving quality products with the reasonable price policy realizing the importance of this strategy in their vision of being the respected leader in the sector. The company has formed chain stores in the fashion centers of Turkey and around the world with its foundation of researching, developing, producing and marketing facilities based on communication and education. Efor that connects global fashion with Turkish line has been presented in the American market since September 2003 with its showroom in New York. The products are being sold in major department stores like Macy’s, Bloomingdale’s and other important stores throughout many states of the USA. In reply to the rising demand, Efor has opened up a concept store in New York at 2008 to be able present the whole collection. Coinciding with new store launches in Istanbul malls, EFOR is expanding its store network in Turkey and abroad. Year 2012 saw EFOR store openings in Diyarbakir's Ncity mall, Bodrum's Midtown mall, Ankamall in capital city of Ankara as well as Dubai's Al Bashra Mall.