ESTEL Company Profile
Founded in 1982 by Abdulkerim Estetik in the Incirlik district of Adana under the name Turkish Touristic Handicrafts, Estel began its commercial journey with the production and sale of handmade gift items.
Shortly after its establishment, the company expanded its operations by becoming a regional distributor for many well-known Turkish brands.
In the early 2000s, Estel
shifted its focus to Turkish home textile production, emphasizing exports and international growth.
To meet increasing demand, it established its first production workshop in Buldan, Denizli, a region renowned for its textile craftsmanship.
With this milestone, the Estel–Benite brand was born, marking a new chapter in the company’s commercial development.
Corporate Identity
With over 40 years of experience, Estel stands as a leading manufacturer in the home textile industry.
By uniting a wide range of brands under one roof, we offer innovative, high-quality, and aesthetic products to both domestic and international markets.
Customer satisfaction is our core value — we are committed to producing at the highest quality standards, setting ourselves apart in the industry.
Our Mission
To deliver premium-quality home textile products with an exceptional sense of service and commitment to excellence.
Our Vision
To become a global leader in the Turkish home textile industry by developing innovative and sustainable solutions, while maintaining consistent growth in international markets.
Global Presence
Specializing in home textile production, Estel supplies products to customers across Turkey and exports to more than 38 countries through a strong network of distributors and partners.
This extensive reach has allowed us to maintain a powerful presence in global markets.
Our Strengths
Over 40 years of industry experience and leadership since 1982
Exports to more than 38 countries and a continually expanding global network
A comprehensive distribution system covering all regions of Turkey
Strong customer loyalty built on quality, reliability, and service excellence
Modern storage and logistics infrastructure ensuring fast, reliable delivery
Team and Operational Excellence
Our professional international marketing team is dedicated to providing fast, flexible, and effective solutions tailored to customer needs.
Each member brings deep sectoral expertise and a proactive, customer-oriented approach, contributing to Estel’s ongoing sustainable success.
Competitive Advantages
Reliable production based on the highest quality standards
A constantly updated product range aligned with global trends
Extensive domestic and international market access
Fast, accurate, and cost-efficient delivery through advanced logistics systems
Contact & Collaboration
To experience the quality and value that Estel offers, or to learn more about our products and potential partnerships,
please feel free to contact us.
Our expert team is always ready to provide the most suitable solutions for your needs.
